Steroid, hormone-free beef just better, says farmer

Beef. It may be what's for dinner, but Americans are increasingly turning to more organic and natural options to satisfy their cravings, according to supermarket industry and health magazine reports.

Nationwide sales of the specialty meat from cattle that are not fed antibiotics, hormones or animal bi-products, are up 20 percent from last year, due partly to diet trends, fears of mad cow disease and word of mouth from longtime natural and organic consumers.

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