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In today's market, buying a car can be a dream or a nightmare.
A sustained drop in auto sales for the last 11 months has caused dealerships to reduce prices drastically - some even selling cars close to factory invoice - and offer myriad incentives in order to entice potential buyers.
Jim Reid, vice president of the O'Brien Ford Dealership in Shelbyville, said the reduced prices and factory rebates that Ford has authorized dealers to offer are some of the best he ever has seen.
"This is a buyer's market," he said. "Now is the time to buy a automobile."
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